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The Four Options For Today’s Home Sellers

Categories: Newsletter | Posted: August 19, 2016

“…when Ron’s not enough, you need More Ron.”

Welcome once again to the More Ron Update. Where we share weekly updates and fun stuff with you!

Featured Home of the Week

Okay, here’s a home for the whole family. Dad likes Game of Thrones, medieval style?  Cool, he gets a room that looks like a dark ages great hall that he can eat his haunch of roasted lamb.  Mom likes having the girls over to sip chardonnay in the garden?  Excellent outdoor living space for her.  Little Jimmy fantasizes about being a future captain of industry?  Awesome, set his desk up in the library like, wood paneled office.  Little Annie wants to dance for the national ballet in the future?  Pick your space for her studio; 3rd floor, basement, or just a giant unused bedroom, they’ll all work.  Enjoy your  new mansion!


The Four Options for Today’s Home Sellers

A very common question that I get a lot is, “We’d like to sell our home and buy a new one, but we don’t want to sell until we find our next home. We’re very picky about what we want. When homes are selling so fast, how is this possible?” In reality, this is one of the most challenging questions for most real estate agents in the Kansas City area, but my real estate team deals with this on a daily basis. Home sellers get a little panicked and they are unsure what to do. I’ve actually had many of them say to me, “We’re afraid our home is going to sell too quickly and we won’t have time to find our next home. We don’t want to be homeless.”

After selling over 600 homes in Kansas City, I can assure you there are only four choices that involve selling your current home and buying the next home.

Option ONE: Get pre-approved with a lender to buy your next home without selling your current home first. Some people have the ability, income levels, and high credit scores that will allow this, but most do not. Only a qualified lender can make that determination for you. We suggest using Darren Copeland, Vice-President of LeaderOne Financial, Phone: (816) 268-4025 If you are able to qualify for this, then we can begin looking for your next home, knowing you are pre-approved to write an offer. We can negotiate with the sellers of that home and they will know you are a very strong buyer that does not have a home to sell first. You will be able to beat out other potential buyers that do have a home to sell first. Once we have the next home under contract, we can then discuss whether you’d like to go ahead and put your home on the market now, or maybe wait and get moved into the new home, then sell your home once it’s vacant.

Option TWO: Assuming you are not qualified for option one, we put your current home on the market, but when we get an offer on your home, we negotiate a closing date that’s 60 to 90 days out. Most of our clients today are worried about putting their home on the market and having it sell too quickly. Their fear is they will be forced to make a quick decision and take whatever’s available on the market when their current home gets an offer. To solve this problem, we will let all potential buyers know that we simply cannot close in 30 days. We will only consider offers that allow us to have plenty of time to find our next home, typically 60 to 90 days out. Believe it or not, this is possible and my real estate team has done this for many of our clients this last year. To be honest though, almost everyone starts out by telling me, “we’re being very picky about the next house,” yet when we get their home under contract they usually find several homes that would work for them within the first week of looking. This option does give us plenty of time to look as we only need about 30 days from acceptance of an offer to the final closing date.

Option THREE: Put your home on the market and find a buyer that is willing to close in 30 days, but allow you to rent back the home from them for another 30-60 days after that. When I tell our clients this may be an option, some will say, “Why would anyone want to do that?” Well you may be surprised, and we’ve presented this opportunity to several of our clients in the past. Sometimes the buyer just wants to lock down their next home and know that it’s done, before putting their own home on the market. Other times I’ve found an investor that was looking for a great rental property and was more than happy to begin collecting rent the day after closing. You just never know what’s possible until you ask.

Option FOUR: Sell your current home, then move into a short term rental apartment or possibly live with friends or family until you find your next home and close on it. For most people, this is the last resort, and I will tell you that it rarely needs to be this way. It’s not uncommon at all for our clients to consider doing this and then once their current home is under contract, we are able to find their next home immediately. They never have to worry about moving twice.

Ok, so I know what you’re thinking. “What about Option FIVE, writing an offer on our next home and making that offer contingent on the sale of our current home?” Well that’s simply not an option in this current real estate market. Right now we are in a seller’s market. Many of the very best homes are selling very quickly and sellers will not agree to take their home off the market while waiting for you to get your home sold. They don’t need to do that because there are plenty of other buyers out there ready to write a non-contingent offer. By the time you get your home repairs completed and on the market, that home you love will be sold to another buyer!

Again, these are your ONLY options. If you have any questions, please call me. I’d love to discuss these in more detail to find out what options might be available in your situation.

KC Greats

Our very own buyer’s agent, Scott Parman, has created a podcast where he interviews some outstanding Kansas City business men and women. Take a listen to this week’s episode which features Michael Wilson, the founder of Niall (pronounced Nile) luxury watches. This is the same company who created Ned Yost’s World Series watch.

Looking for Something to Do This Weekend?

Parkville Days takes place Friday, Saturday, and Sunday. Lots of arts, crafts, food, and specialty booths. Located at English Landing Park.

Experience food from 60 different cultures at the Ethnic Enrichment Festival taking place in Swope Park Friday, Saturday, and Sunday.

Tired of Pizza Hut and Papa John’s? For a pizza “experience” go into Nicky’s Pizza in Liberty. A flavorful pie with the right balance of cheese and sauce.

“Ron gave us great advice”

by Ron Henderson

I have a service company that makes phone calls to prospective sellers around the Kansas City area and sets appointments for me. One of these calls was to Dustin Stowell in Smithville. Apparently Dustin was trying to get his home sold unrepresented by a real estate agent. When I met with him I noticed he had a very small for-sale sign in the yard. It was so small that I seriously doubt most people would have even seen the sign passing by the house.

Once inside the home I asked Dustin how he was marketing the home to find a perspective buyer and get it sold. He confessed that he really wasn’t doing too much and really needed to sell and get moved to Iowa. We toured the home and agreed that there were some repairs that needed to be done before he put this home on the open market. We signed the listing agreement, he completed the repairs, I brought my stager and photographer over, and we hit the market with an extensive marketing campaign.

I’ll be honest that this home took a little bit longer to sell than I expected and we did end up having to drop the price $5,000 but ultimately got a great offer and just closed on it this last week. My clients are now living in Iowa and were very happy with the results.

by Dustin Stowell – Home Seller

Ron and his team were excellent to work with. Ron’s gave us great advice and improvement ideas on his initial walk through of the house before we even listed with him. I believe the improvements he suggested greatly helped the house sell fast.

7407 N Eastern Ave, Home in Kansas City North for Sale

Categories: Listings | Posted: August 17, 2016

The home on Eastern Avenue is located in Highridge Manor. A subdivision located in Kansas City North within the Liberty School District.

This is a 3 bedroom, 2.5 bathroom front to back split with 2 car garage.

Listed at $175,000. Call Ron Henderson at 816-651-9001 for a showing.



Want to move, but hate the thought of selling because you don’t know where to start?

let me help by sending you my book Real Estate Secrets. It’s a short, easy to read book full of stories about how to avoid incompetent real estate agents. This is a great place for you to start. All you have to do is click the button below to send me your address, and I’ll pop a free book in the mail to you.

Cover photo for web



Plan: Front/Back Split
Style: Traditional
Construction: Frame
Roof: Composition
Garage: 2/Attached, Built-In, Front Entry
Basement: Daylight, Finished
Dining: Eat-In Kitchen
Lot Description: City Lot, Corner Lot, Treed
Laundry: In The Basement
Elementary: Liberty Oaks
Middle: Discovery Middle School
Senior: Liberty
District: Liberty
Fireplace: 1/Living Room
Other Rooms: Family Room



Heating: Forced Air Gas
Cooling: Central Electric
Water: City/Public
Sewer: City/Public
Warranty: Seller Provides
Interior: Partial Carpeting, Partial Window Cover, Sump Pump, Vaulted Ceiling, Wood Floor
Exterior: Deck, Fence- Wood
Equipment: Ceiling Fan(s), Dishwasher, Disposal, Garage Door Opener(s), Humidifier, Microwave, Range/Oven- Electric, Security System, Smoke Detector


















Forget Location . . . In The Current Real Estate Market It’s Condition, Condition, Condition

Categories: Newsletter | Posted: August 12, 2016

Featured Home of the Week

Looking for something different in a home? No “cookie cutter” here. This one has been redone and redone well. Beautiful hardwoods, new carpeting, new paint, lots of new light fixtures, new baths, and new kitchen with new appliances. If sleek and modern is your style, this home would suit you!


Forget Location . . . In The Current Real Estate Market It’s Condition, Condition, Condition

This last week, one of my team members was out of town so I offered to show her clients a few homes that were for sale in Liberty, MO. I have to be honest, with the way my real estate team is structured, I don’t actually get to show too many homes these days because I’m personally working with sellers. I do enjoy it every now and then, but most of all I enjoy seeing the difference between how my listings look versus the way many other agents’ homes look. Let me explain.

Like I said, I was showing homes in the Liberty, MO area around $175,000 to $190,000. It was absolutely shocking how so many of the homes were not properly staged, how many still had obvious repairs that needed to be done, and how messy most of them were. Personally, I blame the agent for this. Most homeowners don’t usually sell more than two to four homes in their lifetime so they don’t know what to do. It’s their real estate agent’s responsibility to explain that they need to leave the lights on when they exit the home (of 10 homes I showed not one single one had the lights turned on when we entered the home). They need to stage the home and get rid of clutter so the rooms look bigger. They need to leave the blinds and curtains open to bring more light into the room. And most importantly of all, for God’s sake . . . CLEAN THE HOUSE!! Some of these homes were filthy and some were downright disgusting.

One home in particular had an old beat up deck that was so bad I wouldn’t let my clients step onto it. If you’re curious, you can see photos on my Facebook Wall. I was afraid they might fall right through it because the boards were so rotten. I know it’s hard to believe someone would actually put their home on the market like that and expect a buyer to make an offer, but you’d be amazed at what I see on the market right now. The reality is . . They won’t make an offer! They’ll just move on to another home that’s in “move in condition.”

You know in real estate they say it’s “location, location, location”. Well my experience has been that it’s actually less about the location and more about the condition. Many of the homes I’ve sold in the last few years have gotten a swarm of buyers viewing them in the first 48 hours on the market. And many of my past clients have experienced this. I’ve actually convinced some of my sellers to go check into a hotel for a few days because we might have 10-15 people per day viewing their home. That’s mostly because of all the extensive marketing that I do, but the buyers are willing to write great offers and compete for my listings because my sellers’ homes are in great shape and they’ve put a little work into them before we hit the market. It’s an easy decision for the buyers when the rest of the homes out there are crap! Buyers don’t want to touch anything today. They want move in condition and ready to go with all the right paint colors, new carpet, updated light fixtures, faucets, and appliances. And guess what, they’re willing to pay a premium for that too!

If you’ve been thinking about selling and not sure where to start, please don’t hesitate to call or email me. I love it when someone calls and says, “Ron, I doubt we will sell this year, but we’d like to invite you over and have you look at our home. We’d like your expert opinion about what repairs we need to make or what changes we need to do.” Too many times most people wait until they need to sell and then try to do it all at once. It’s a little overwhelming. I can tell you exactly what the buyers will be looking for and you might be surprised that I can actually save you money too.

Looking for Something to do This Weekend?

How about a tour of Tom’s Town Distillery? Tours last around 30 minutes and are $10 per person.

Looking for something out of the ordinary? You can visit Leila’s Hair Museum. Yeah…turns out it’s the ONLY hair museum in the world. And it’s right in Independence.

Never been to Arthur Bryant’s? In Kansas City, this BBQ joint is legendary. The original is located at 1727 Brooklyn Ave, KC, or you can hit up the new place out at Legends at the Kansas Speedway.

“Took the Stress and Guesswork Out of Home Buying”

by Scott Parman – Buyer Specialist

When most clients meet with us for the first time, they sort of know what they want, but many times we have to ask a lot of questions and spend a lot of time looking at homes both online and in person. Occasionally we get a dream client that already knows exactly what they want and only needs to preview a handful of homes in person. Casey and Amy Flynn were one of those clients. They may have viewed hundreds of homes online from the privacy of their living room, but by the time they called us, they pretty much knew exactly what they wanted to buy. I only had to show them three homes and they were able to make a decision to write an offer on an awesome homes in beautiful Weston MO.

True confession: They probably spend more time talking to Courtney Downer, our Transaction Coordinator, than they did me. Courtney spend a little over 30 days with them, getting them from contract signing to the final closing table. I guess I did get to hand them the keys though. 🙂

by Amy Flynn – Home Buyer

Excellent overall experience! Ron Henderson and Associates took the stress and guess work out of home buying with their exceptional service and organization. Our realtor Scott was extremely knowledgeable and gave great advice throughout the process. Their staff members were friendly, on task, and kept us constantly informed. We would absolutely recommend!

More Ron Update for August 5, 2016

Categories: Newsletter | Posted: August 5, 2016

“…when Ron’s not enough, you need More Ron.”

Featured Home of the Week

Stay close to town, but not too close to your neighbors! Let’s face it, there are a lot of really nice neighborhoods in KC that have very large homes less than 20 feet from other very large homes. Not here! Harbortowne just outside of Smithville gives you the proximity to the city you want with enough space between houses. Not so much that you’ll spend all Saturday mowing, but plenty to make sure you can’t hear the neighbors arguing over whose turn it is to load the dishwasher!


What Is Superior Customer Service in Real Estate?

I was having a conversation last week with someone that just completed the sale of their current home and the purchase of a new home in Liberty, Missouri. He and I have a mutual friend, and he said to me, “I wish I would have known you were in real estate. We just sold our home in Benson Place subdivision and moved to a beautiful new home. We are glad we did it, but not very happy with our agent and wouldn’t use him again.” I asked him, “Who was your agent?” He told me the agent’s name and said, “It’s not that he couldn’t find a buyer for my home, and I’m happy with the price we got, but his lack of communication was horrible.” This is an agent that sells a fair amount of homes every year and has been in the business longer than I have.

Apparently this agent would sometimes take two days to respond to an email or text message. Many times he would never call the sellers back at all. Unfortunately I hear that all too often in this business. It never ceases to amaze me when a Realtor goes to all the trouble and expense of obtaining a new client and then damages the relationship by not calling them back. To be honest this is the number one complaint that I hear about other agents. “He just stuck a sign in the yard, and we never heard from him after that. We didn’t know what was going on. We always had to initiate a phone call to get an update.”

This guy actually told me that it got to the point where he Googled, “How do you know when you have a bad real estate agent?” I’ve highlighted this link on Google so you can see for yourself what comes up on the list. “Lacks communication skills” is typically the number one reason to fire your Realtor.

Unfortunately, it’s not just Realtors that have this problem, it’s most businesses in general that lack great communication skills. For five years I had the same person that cut my hair. I liked the way she cut my hair, and I even followed her as she moved to three different salons during that time. One day though I got frustrated because I had texted her three times in the last week, and she hadn’t responded. I really needed an appointment the previous week and my hair was already too long at that point. I said to my wife, “Enough! I’m done with her because this happens every time I try to book at appointment. I don’t think it’s too much to ask a business owner to call me back or respond to a text message and set an appointment. I have money to spend, and I’m sure there are many other places that would welcome my business.” The truly amazing thing to me though is she never realized I had left her! Wouldn’t you think that after five years of cutting my hair every six weeks that she’d one day say to herself, “Hey, what ever happened to Ron Henderson? Why hasn’t he called me to book an appointment?” Nope! She’s never once called or text me and it’s been over eight months now. The person that cuts my hair now is really awesome, and I like her much better. As a matter of fact, she’s even got an online scheduling service that allows me to book my own time and automatically add it to my Google Calendar too.

Unfortunately I can’t change the whole world, but I can make sure our clients are taken care of. I have total control of the communication and processes my real estate team puts into place. I believe our superior customer service shows in the feedback we’re getting from our clients. If you’d like to see what others are saying about us, click here.

If someone you know is thinking about buying or selling a home in Kansas City, don’t let them make the mistake of choosing the wrong agent. Please give me a call with their name and contact info so I can make sure they’re taken care of. If you’re curious about how to choose the right agent, then click here and register to receive my new book Real Estate Secrets: Pulling Back the Curtain on Incompetent Real Estate Agents.

Looking for Something to do This Weekend?

The Leavenworth County Fair is taking place this weekend if riding the Ferris wheel and noshing on funnel cake appeals to you.

Have you tried an escape room yet? These are great for people who enjoy a challenge!

Check out Headrush Roasters in the Northland for a great cup of coffee.

“Easy from Beginning to End”

by Scott Parman – Buyer’s Agent

John and Megan are a great example of how to find a home that meets your needs quickly. Prior to their visit to KC, we had a long discussion of their needs. They were very specific in wanting to have a live-in space for one of their parents and other characteristics of a home. The most important key to their successful search is that they identified 3-4 keys that were not negotiable in their new home and a secondary list of attributes that they would be willing to make trade-offs on. Because of this, I was able to narrow down our selections to a very specific subset of homes and spend our time very efficiently when they were in town. The home they ended up with got all their “must haves” and many of their secondary needs as well.

by Meghan O’Connor – Home Buyer

The entire group made our experience easy from beginning to end. My family and I were out of town buyers working under a tight timeline. The communication before I came to town was excellent – they understood my requirements and had a series of houses lined up for me which would suit my needs. Scott (their buyer’s agent) found us a fantastic house, and we had a contract signed 24 hours after landing in town! From contract to closing Courtney (their transaction officer) kept in constant contact and made sure every part of the process went smoothly. Her contribution to the process was invaluable – I have worked with realtors who slow down in communication and attention once a contract is signed, but Courtney had everything under control at all times. I could not have asked for a better experience.

More Ron Update for July 29, 2016

Categories: Newsletter | Posted: July 29, 2016

“…when Ron’s not enough, you need More Ron.”

Featured Home of the Week

14100 NW 64th Terr

Why Am I Paying for Cable?

Earlier this week I posted a question on Facebook, “Why am I still paying for cable?” While trying to find something entertaining to watch on Sunday evening, this is what cable now has to offer. My choices for quality TV are Ozzie and Jack’s World Tour (Ozzy Osbourne and his son Jack road tour through America), Escaping Polygamy, The Comedy Central Roast of Justin Bieber, My Big Fat Gypsy Wedding, and on Sci-fi Channel we have Atomic Shark (don’t ask!). Oh and Discovery Channel has yet another naked show. Really? Is this the best we have from Hollywood these days? What ever happened to comedy sitcoms or normal TV shows?

Just to give you a little background, a few months ago I decided I was tired of the same old junk on cable TV and decided to join the ranks of so many of my friends and pay for Netflix. I actually had Netflix several years ago but let the subscription expire. I quickly realized that today’s Netflix is much more content rich with movies, documentaries, and TV shows. I began watching older TV shows, movies I hadn’t seen, and new shows that are exclusive to Netflix only. Unfortunately this also caused me to begin watching more TV than I previously had been watching with cable, but at least now I didn’t sit on the couch flipping channels for 30 minutes just trying to find something to watch. I now find myself watching Netflix almost exclusively, with the exception of occasionally switching over to Time Warner cable only to watch CNN or Fox News.

Back to the Facebook post though, I was shocked to hear so many of my friends have “cut the cord” completely and don’t pay for cable at all. Many of them said they don’t miss it either. Here’s some of their remarks, “We cut the cord two years ago and have not looked back. Amazon, Netflix, and an over the air DVR from channel master.” “I canceled my cable and have Netflix, Hulu, and Amazon. I save over a 100 bucks a month and watch what I want.” “We cut our cord years ago. Never looked back. We have complete control over when and what we watch. I’ve found I have a lot more time to read, and we actually watch a lot better TV (Netflix DVD and instant subscriptions). The only thing I miss (marginally, because it’s by and large a wast of time) is NASCAR and NHL.”

One of my personal concerns over cutting out cable all together was, “How can I watch the local and/or national news sources?” I honestly like to watch the news (because I’m over 50 now and that’s what we do, right?) Before I could even ask that question, one of my friends beat me to it. Here are some of the answers, “You can get a digital antenna to receive local channels.” Another person answered, “I have Roku and the choice of lots of free channels. I buy Sling which gives me all kinds of channels from AMC, TBS to HGN and History. You can also buy Hulu or Netflix if TV shows are important to you. I was paying almost 90 bucks a month for basic cable and now I spend about 22 a month. I don’t miss it.”

One person even recommended a company I’ve never heard of before. Apparently, will give you a lot of the channels that are currently on cable. I guess if I wanted to watch Ozzie and Jack’s World Tour I could still tune into it even after I cut the cable cord.

Looking for Something to do This Weekend?

Get your drink on at the KC Nanobrew Festival on Saturday from 2:00 PM to 6:00 PM at the Country Club Plaza.

Jason Bourne opens this weekend at a movie theater near you.

Looking for a new pizza place? Il Lazzarone makes an authentic Italian pizza which upholds the traditional methods of baking pizza from Naples in the 1600’s.

“Magnitude of Care”

karenby Karen Henderson – Buyer’s Agent
Rebecca Rich came to me through the workings of her father, Jim. He and his wife Brenda have been good friends with me and my husband for years.

Jim called one day out of the clear blue and said his daughter needed to buy a house and I should call her, so I did! Little did his daughter know that her father had made this call. Once I made contact, Rebecca realize that Dad was wise in pushing her to get a place of her own and change the situation in which she was currently living.

I asked Rebecca if she had a lender she would be using and she had no one to turn to so I sent her to LeaderOne Financial knowing they would take good care of her needs. Once approved, she began to get cold feet and called me stating she was going to wait several months before moving forward finding a house. With this call I backed off and gave Rebecca some time to think this through and let her know I’m here when she is ready.

After a few weeks I received another call from Rebecca. She had come to realize the only way circumstances would change is if she was the one to step out and make that change. We began the search and once I knew what she was looking for we hit the jackpot! We found a house new to the market that had multiple bids. I sent Rebecca’s offer to the listing agent and found out that our offer was not the highest or best. With this in mind, Rebecca was not able to go any higher. We stuck with our original offer and I added an e-mail with Rebecca’s story of how much she loved this property. After a short while, the listing agent called and our offer was accepted! Rebecca and I were both extremely excited!

Now Rebecca is all moved in with her two girls and is loving the property. She felt God has placed her in this home with the help of her father, my team, and a heartfelt e-mail from an agent who wanted the best for her client.

Rebeccaby Rebecca Rich – Home Buyer
Thanks so much to Ron Henderson, Karen Henderson and the Keller-Williams associates. Never have I experienced the magnitude of care and attention to details when purchasing my home. Everyone took the time to answer my questions, take my calls, and really listen to me and my families needs.

More Ron Update for July 22, 2016

Categories: Newsletter | Posted: July 22, 2016

“…when Ron’s not enough, you need More Ron.”

Featured Home of the Week

How excited were you when IKEA moved into KC? Well, if visiting the wonderful world of flat pack furniture has become on of your favorite ways to pass the time, you’ll love this home! Built to be green and stylish by one of the Northland’s best custom builders, this modern showpiece will make you feel right at home! Why not have something that no one else has?


Selling Stuff to Random Strangers on Facebook

This last weekend my wife and I had a pretty funny situation happen to us. I had this table and stools at my office that I’ve been trying to sell. Originally I bought a smaller 3 foot square table and barstools for our break-room area at the office. Several months later I decided that table wasn’t big enough and ended up buying a larger conference table and chairs. Obviously I didn’t need the smaller one anymore so I posted a flyer at the office hoping someone else in the building might want it. No luck there, so I posted it on my Facebook wall. A few people expressed some interest, but still no takers. Finally, my operations officer, Elizabeth Gilbert asked if I tried posting it on the new “Facebook Marketplace.”

With the last Facebook update, I’d noticed there are three small icons at the bottom of the Facebook screen when I open the app on my phone. There is the “News Feed”, the “Notifications”, and now there is a “Marketplace” icon as well. I’m assuming Facebook is doing this with an attempt to control all the Swap-n-Shop groups that are out there? I honestly hadn’t looked at it in depth, so I opened it up and realized you can post your stuff/junk on there for free and other people within a small radius around your location in the city can see it for sale. They even have everything categorized so you can search specifically for something you want to buy.

I posted my table and stools under the “Furniture” category and within ten minutes had my first person message me. She was interested in the table and stools and willing to pay my asking price of $125. We arranged to meet at my office on Saturday afternoon at 3:30pm. She said her husband and son would be coming to pick it up.

Before leaving the house to go meet them, I told my wife where I was going and she said she wanted to come with me. On the way there, she expressed her concern that I was about to go meet total strangers at my office building on a Saturday when no one else would probably be there. I made a joke about how glad I was that she decided to come with me as I might need a bodyguard just in case these two guys ended up giving me some trouble. Truth be known though, I’ve always been a little too trusting and Elaine is always skeptical, so I guess it’s good to have her asking these questions just in case.

I told her, “Well just so you’ll know, when someone messages you on Facebook Marketplace, you can see their profile and get information about them”. I said, “I looked up ‘Sara’ who initially contacted me and even saw her husband’s profile on there as well. I clicked through to her husband’s profile and saw that ‘Tony’ and I have two mutual friends. Joe Terranella who is a fellow Gideon that I work with and Daniel McKim who we used to go to church with. I’m sure if Tony knows those two Christian men, then he’s probably Ok.” My wife knows both of these men, but she still didn’t like it.

When Tony arrived to pick up the table and stools, I let him in the side door, we shook hands and then he proceeded to let me know that his wife had expressed some concern about meeting a total stranger and told him to “Please be careful.” I busted out laughing and told him that’s exactly what my wife said too and pointed to her. I said, “I brought her for protection”. Tony chuckled, then confessed that he brought his son with him but he was asleep in the truck! I then proceeded to inform him that I’d already checked him out on Facebook and found that we had two mutual friends, to which he blurted out, “Joe Terranela and Daniel McKim”. Obviously he did the same to me too before leaving the house. Tony said he knows Daniel from church and Joe is in a band that Tony helps out with occasionally.

I then turned to my wife Elaine and said, “See there. He’s a nice guy.” She gave me “that look”. Husbands, you know the look I’m talking about.

Looking for Something to do This Weekend?

The KC Fringe Festival is going on this weekend. It’s “an annual 11-day performing and visual arts extravaganza.”

With a high of 101° on Saturday, how about spending the day at a water park? Oceans of Fun and Schlitterbahn are both good options!

Saturday night you can take a trip to Fence Stile Vineyards and Winery in Excelsior Springs for a wine tasting and a free outdoor movie showing of Date Night.

“Thorough and Detail Oriented Approach”

Scottby Scott Parman – Buyer Specialist
Dianna, Chris, and their family came to us from a past client, Erica Gasper. Erica and Dianna were co-workers.

The Siefering’s were great to work with because they knew exactly what they wanted. We were definitely focusing on the toughest part of the current market at the time. They were very patient and once they found what they wanted, they didn’t hesitate to pull the trigger and secure their home. Because of this, they ended up in the neighborhood they wanted, in the style of home they wanted, and paying less than they had planned. A great family to work with, and great people to be friends with after!


Sieferingby Dianna Siefering – Home Buyer
We found ourselves in a market where homes were selling in less than 24 hrs on the market. As if home buying wasn’t stressful enough, we were now under the gun just to have the opportunity to view a property before it was under contract. Our agent, Scott Parmen was always available to us. We wondered how he had time for other clients. We never wondered if he would call us back and when. Our 24 hour sometimes 2 hour window of opportunity was never a problem with Scott. Communication, availability, and knowledge were ideal and when we finally were under contract our transition to the Sales Coordinator was seamless. Again with the same thorough and detail oriented approach. The only problem that arose was with the selling agent. Once the Ron Henderson Team found out about it, they fixed it, and only called us once the problem was taken care of. Even if it cost them $600.00 to do so. Wow! Great team, I will absolutely recommend them to everyone I know and use them again in the future!

6240 N Holly St for sale in Kansas City North

Categories: Listings | Posted: July 20, 2016

The home at 6240 N Holly Street is remodeled and move-in ready! This is a front to back split floor plan. An airy living room with vaulted ceiling and cozy fireplace will be your new evening gathering place. Tile floors, dark cabinets, and a stone backsplash add drama to the kitchen that make you smile every time you walk in. Completely updated baths with tile floors. Lower level rec room is perfect for movie nights, plus the bonus home office space is completely private. The small backyard is perfect for those who hate mowing! No neighbors behind; added privacy with the cul-de-sac location.

Call 816-651-9001 to see the home, or email

Click here to see more homes for sale.

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More Ron Update for July 15, 2016

Categories: Newsletter | Posted: July 15, 2016

“…when Ron’s not enough, you need More Ron.”

Featured Home of the Week

I’m a sucker for the grand old homes in the center of Kansas City. If your family is in need of 8000+ sq feet of living space, here’s the one for you! According to the listing, it has a “gracious sink” in the Butler’s Pantry…I know I prefer my kitchen fixtures to be polite, so that’s a win! Although your 3/4 acre lot is in the middle of the city, it’s well treed enough that it’s difficult to get a good picture of the exterior of the home!


What Books Are You Reading Right Now?

When I was younger and in school, I could not imagine a day in the future that I would actually enjoy reading a book. It’s not that I hated it, but I simply thought it was boring. Years later about the time I turned 30, I discovered Steven King novels and got sucked in. I loved that King could create such fear and emotion to the point that I couldn’t put the book down.

Ironically, I don’t read any fiction books today, but I am fascinated by business books and biographies. To be honest, that’s about all I ever read anymore, but I do read a lot of them. Sometimes I have three different books I’m reading at the same time, and now I find that there are more books I want to read than what I have hours in the day. Most of these books I read are probably boring to most people, but I’m absolutely fascinated by them. I suppose it’s my entrepreneurial spirit that drives that interest.

My most resent read (on Chapter 3 now) is by Chris Voss titled Never Split The Difference: Negotiating As If Your Life Depended On It. Voss is a former FBI top hostage negotiator, and each chapter begins with one of his past cases. With chapter titles like, “Create the Illusion of Control” and “The Two Words That Immediately Transform Any Negotiation,” I just had to read it. It came highly recommended by one of my past clients who is an avid reader himself, and since I negotiate on a daily basis in my real estate business, I thought it would be well worth my time to learn some things. Hopefully I’ll never have to negotiate a hostage crisis.

Another book I’m almost finished with is by Lou Dobbs, the world-renowned business journalist and anchor of Lou Dobbs Tonight. The book was actually written way back in 2003 and is titled Exporting America: Why Corporate Greed Is Shipping American Jobs Overseas. Mr Dobbs was writing this book when the NAFTA (North American Free Trade Agreement) and the terms “Overseas Outsourcing” were becoming commonplace. It is eye-opening reading the book 13 years after it was published to see how many of the author’s predictions have come true. Today we are outsourcing not only manufacturing jobs to low wage countries like China, Singapore, India, Malaysia, and Central America, but we are also losing high-tech and middle class jobs overseas as well. Law firms, doctors, insurance companies, banks, credit card processing. It’s not just the typical call center jobs that are going away now.

A third book that I’ve been recommending this year is called Switch: How To Change Things When Change Is Hard by Chip Heath and Dan Heath who also wrote Made to Stick, another great book. The inside cover of the book states, “Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control. This book is for anyone that wants to (or needs to) make changes in their life. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Looking for Something to do This Weekend?

Take the kids to Crown Center to experience The Adventures of MR. POTATO HEAD® exhibit. Open Friday 10-6, Sat 10-7 and Sun 11-6.

Haven’t been to the zoo in a while? Spend your Saturday or Sunday at Wildly Fun Day where you can “enjoy special keeper chats, facepainting and live music. Sat 10-3.

Please don’t tell me you haven’t been to Smokehouse BBQ? The baked beans alone are worth the trip!


“A Reliable Real Estate Team”

 by Ron Henderson – Lead Agent

Richard Lake emailed me on February 17th of this year and said he and his wife Laura would be interested in having a market analysis done on their home. I called him and set up a time to meet. In preparing for the appointment, I noticed they’d been on my mailing list since November of 2012 when they tried to sell their home, but for various reasons their previous agent was not able to get it sold.

I remember the meeting going really well and they appreciated all the information I brought to them. I also remember Richard said, “We are only interested in this one house in Platte City. If we can’t get that house, then we are probably not interested in putting our current home up for sale”. Apparently they’d been secretly looking at homes online for the past two years and felt this home might be, “The One.” They were looking for homes on acreage in a specific area and a specific price range.

We booked an appointment and toured the home. The land was exactly what they’d been looking for, but the house was a little dated, specifically the kitchen and master bathroom. Ultimately, they decided not to buy the home, but then a few weeks later the sellers significantly dropped their asking price and it was too good to pass up. We negotiated a lower price that Richard and Laura felt they could live with, given what amount they would need to spend on remodeling the home. I also helped them create a detailed plan of closing on this new home, bringing in a professional remodeling company, Brian Woodman of Agape Improvement, and then putting their current home on the market to get it sold fast. Everything went exactly as planned and Richard and Laura could not have been happier. Now their previous home is sold and they’re living in a very updated and remodeled ranch home on 3.2 acres in the country. As Richard said, “We’re living the dream!”

by Laura Lake – Home Seller

LakeThis is the 5th house we’ve bought/sold in the past 20 years. We have worked with other realtors and also sold by owner without using a realtor. We would recommend Ron, Courtney & Liz to anyone looking for a reliable real estate team in the KC area. Ron and his team were always available via phone/text/e-mail, kept us up to speed on every phase throughout the process and were just exceptionally reassuring any time we spoke. I never, ever want to move again, but if we have to, we’ll definitely be calling Ron to help us market our property!!

More Ron Update for July 8, 2016

Categories: Newsletter | Posted: July 8, 2016

“…when Ron’s not enough, you need More Ron.”

Featured Home of the Week

I’ll bet you’d love to live in an historic home, wouldn’t you? I’ll bet you’d even like to have a huge lot with over an acre for the kids to play on. “I can’t afford that,” you say! I say you can! This beauty is merely $164,000. Not only is it lovely, but the kids can walk to school or the community pool. Walk the whole family a couple blocks to the football game on a crisp Friday evening. Have guest visiting? They can stay with you or they can stay at the historic B&B just across the street. You know you want to…


Personality Profiles

Have you ever taken a personality profile test? There are many different kinds available. The Meyers-Briggs, or the DISC, just to name two of the more popular ones. This last week I took one that my company is promoting called the KPA or Keller Personality Assessment. The main purpose for this assessment is for hiring purposes, team members or administrative staff. The KPA is used to assess your likelihood of being successful in a specific role. They match your scores with the scores of hundreds of other people in your field. I took the test specifically to see how I match up to other real estate team leaders across the country.

It’s not a pass or fail, but more of how well do you match up to others in your same job. I have to admit I was a little surprised to find this test said I was not the ideal candidate for this role. Obviously it’s not that I can’t do it (I’m doing it now) but that the behavior or thinking traits that are required for the job of Mega-Agent (that’s what it’s called) don’t completely line up with my scores on the test.

Specifically, the test results said, “Ron scored below the ‘assertiveness’ target. He’s more likely to seek input and defer to others rather than move forward on his own. He may have a tendency to think about options rather than move directly into action.” Apparently, the average “Mega-Agent” tends to make quick decisions and does not ask the advice of others.”

As I thought about this I decided that I’m OK with missing the ideal target of a Mega-Agent if this is part of the criteria. My team members and those that know me well, understand that I am a little more methodical and conservative in making decisions. Oh sure, I can make a very quick decision on many smaller things, but in bigger decisions that influence my team members or our future, I typically ask a lot of questions and seek the advise of others before diving right in. I want to know all the facts and research additional options that might be available.

Personally I think this is one of the main reasons why so many business owners fail. They don’t spend enough time researching the variables and understanding the facts. They “go with their gut” vs asking advise of others that have been through this same situation before. They think it will all work out and no one will notice.

I’ve been in real estate for 11 years now and I’ve seen hundreds of agents pour into and then out of this business during that time. I’m not about to jeopardize my team members and their financial futures over making a snap judgement decision. I’m responsible for five families incomes, including my own. If making slower and calculated decisions means I can’t “fit the model” then so be it. I can live with that.

Looking for Something to do This Weekend?

Comedian Ron White is performing at the Arvest Bank Theatre at the Midland tonight at 6:30 and 9:30.

On Sunday, you can pop over to Children’s Mercy Park to watch Sporting Kansas City take on New York City FC.

Looking for a new restaurant? The Farmhouse is located near City Market and specializes in “farm-fresh comfort fare”

“Ron and His Staff Are Outstanding!”

 by Ron Henderson – Lead Agent

Lynn Plooster had her home on the market in 2015 with another Realtor. I saw the home because I had two other homes on the market right down the street from her. Lynn’s agent took terrible photos and you really could not see that it was actually a beautiful home. I’m sure at the time Lynn was probably quite frustrated as she watched my two listings come on the market, sell very quickly, and then close. New people were moving in and her house was still on the market.

When her listing expired, I called her several times and mailed here some good information about why her home didn’t sell. One day out of the blue, her daughter called me. Apparently Lynn had a daughter in Arizona that was in town visiting and wanted to make sure her mother got a very experienced Realtor this time around. I ended up meeting with them and explained how I got her two neighbors homes sold so quickly. Lynn decided to list her home with me and now she’s living close to her daughter in Arizona.

I’ll be thinking about her in December when it gets cold here in Kansas City. 🙂

by Lynn Plooster – Home Seller

My house was listed with another company for several months and the listing agent did not personally show the home once. The only suggestion I received was to just continue to lower the price. We then interviewed 3 agents and found Ron was the most knowledgeable and very pleasant to work with. He knew the area and found buyers that were interested in the type of home we were selling. Ron and his staff are outstanding! They were pleasant and thoughtful. They were very prompt to return phone calls and willing to answer any questions or address any concerns that we had. From the photos of the home, the listing information, updates on what was happening and all the paperwork, they went out of their way to make sure that our experience was a very positive one.

Questions For Your Realtor: “What do you know about online marketing?”

Categories: Marketing, Realtors, Selling a Home, Selling Your Home | Posted: July 5, 2016

Back in 2004, before I ever thought about working in residential real estate, I had the wonderful opportunity to work for a highly respected and very well known website development and online advertising firm here in Kansas City by the name of Look and Feel New Media. Our client list included companies like Lee Jeans, Jockey International, Duncan Toys, and Kodak. These companies paid us big money to help them market their products online to consumers through the use of websites, blogs, and email campaigns.

I didn’t actually work there for very long, just about a year, but little did I know that the information I was learning about online advertising would be invaluable to me in the world of real estate. I’m now absolutely convinced that’s why God had me working there.

Today I have specialized knowledge that most other Realtors will NEVER have, or at best, will take them countless hours of research to acquire. I know and understand the importance of terms like Search Engine Optimization, Long Tail Keywords, Inbound and Outbound Linking, Page Views, CTR (click through rate), and Content Marketing. Every day my real estate team is marketing our homes for sale to other Realtors and the general public using Facebook Ads, Blogging, Custom Landing Pages, Permission Marketing, Google Adwords, and Geo-Targeting to specific neighborhoods or zip codes.

What difference does all this information make? Well, if 98% of home buyers are beginning their new home search on the web, you need to realize it’s absolutely critical that your Realtor knows how to market your home online. 

I have literally hundreds of things I do to market myself and my clients homes on the Web. And you just thought you wanted a real estate agent to find a buyer for your home? In todays technology driven world, planting a sign in the front yard and posting it on the MLS, just won’t get it done. When interviewing a Realtor to sell your home, you’d better be asking this question, “What do you know about online marketing?”

PS: If you’re interested in knowing what other questions to ask when interviewing a Realtor, click here to get my complimentary book, “Real Estate Secrets: Pulling Back the Curtain on Incompetent Real Estate Agents”

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