Is it just me, or is the “Made in America” movement making a big comeback? Tonight I was watching ABC News and David Muir was interviewing a custom suit tailor in New York City that’s been hand making custom suits for over 50 years. Ok, so custom tailored men’s suits are nothing new, but I found it odd to see an evening news broadcast that was showcasing a small business owner under the banner of “Made in America.” I don’t think we’ve seen that during the last decade.
Just a few months ago I was browsing the GE website looking at GE’s new “Slate” appliances line (which by the way, are awesome) and I do not remember ever seeing a “made in the USA” logo on that website, but today the GE site has a whole page devoted to this.
Last September, Budweiser even threw a big party in Philadelphia with the illustrious title, “Budweiser – Made in America Festival“. That too caught my attention and I get that Budweiser is simply using a large festival to align themselves as an “American brand,” but Budweiser sponsors all kinds of shows, events, and festivals. Why the term, “Made in America” and why now?
I’m guessing it’s because President Trump has made it cool again? He was criss-crossing the country last year with his “Make America Great” campaign slogan and telling workers in Midwestern to Northeastern cites that he’s going to bring the jobs back to America. No matter which side of the aisle you’re on, you can’t argue that America needs good paying jobs and keeping more jobs in the US means a healthier economy. When Americans are working, everyone is a little bit happier.
I for one couldn’t be happier with promoting jobs in the US, but even more so, promoting our local economy right here in Kansas City. Companies such as Hallmark, Sprint, DST, Cerner, H&R Block, Garmin and Russell Stover Candies all call Kansas City home. When one of these companies goes through a hiring faze or round of layoffs, we definitely feel it in the Kansas City real state market. In researching this article, I even found a company that promotes things that are made right here in Kansas City: https://www.madeinkc.co
The statement “America does not make anything anymore” is a lie. China only passed America in net-output manufacturing in 2011–a fact that media and policymakers often overlook. True, we’ve lost some major iconic brands that were originally made in America. Rawlings baseballs are now made in Costa Rica, Gerber Baby Food is now a Swiss-owned company, and Mattel manufactures 98% of its toys outside of the United States, but the US still produced 16.77 trillion dollars of domestic products this last year.
I think we’ll start to see a “Made in America” logo popping up on more products in the next year or so. It’s obvious that many companies will take advantage of this movement, but let’s hope it does continue and that some new businesses develop because of this. Once the media begins to jump on the bandwagon and broadcast it, you’ll see it even more. What have you seen recently?